the world in mobile commerce with the travel
Africais leading the world in mobil webapex.net e commerce with the travel industry playing a key role in its popularity, according to the WTM Global Trends Report released at the World Travel Market.
The report states that
there are 489 million mobile phone users on the continent, with 60 percent of
those using their phones to purchase goods or services.
African telecoms
companies are working with Africa’s major airlines such as Kenya Airways to
target the 230 million “unbanked” population. The success of Kenya’s M-PESA
mobile banking system has proved an increasingly popular method of payment. For
African
westernmagazine.org without bank accounts it is an ideal way to pay for goods including
travel services.
Several airlines,
including Uganda Airlines and Kenya Airways, have partnered with M-PESA to
allow mobil v
ysin.org e payments for flight tickets and the system is also being rolled
out to cover accommodation. Sarova Hotels, one of the leading chains of hotels
and lodges in Kenya and East Africa, also allows payment via M-PESA for
subscribers.
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